Snoo should always appear blank or neutral-colored.As it became popular to create your own Snoo, Reddit decided to put out a few non-negotiable design elements for anyone creating their own version of the beloved mascot to ensure that even fan-made Snoos stay consistent across the website: This gives Redditors the chance to feel more connected to the brand logo and the character of Snoo. The customizable nature of the logo and character offers subreddits and users the ability to use the Reddit logo to express themselves. There is even a subreddit (r/snoovatars) where users are encouraged to share and comment on each other’s creations. They encourage their users to create and share their own creative versions of the logo character in multiple places across the site. Reddit has also harnessed the popularity of its logo character, Snoo, to find new ways of engaging with their users. They often demonstrate solidarity by making changes to the color and design of the homepage logo.Ĭustom Snoos for Subreddits and Individuals Supporting a movement – Reddit likes to support social causes and movements through their logo design.In 2015, for instance, they created a special logo for Halloween that showcased a Snoo with devil ears and tail holding a jack-o-lantern beside the Reddit text. Holiday messages – Reddit often creates custom logos for the front page to wish it’s members a happy holiday.If a show or movie is particularly popular, Reddit may feature one of the characters in their homepage logo to drive engagement. This created even more buzz for the show and resulted in very active discussions about it throughout the site. Pop culture phenomena – To celebrate the widely love Game of Thrones tv show adaptation, Reddit updated the front page with a Snoo dressed as a popular character.Similar tributes have been created for Prince and other celebrities. For example, to mark the passing of David Bowie, Reddi created a custom David Bowie Snoo with full makeup and hair beside the Reddit text. Celebrity memorial – These are created when a celebrity passes away and can often be found in that celebrities subreddit.Since that initial notebook scribble, Snoo has been front and center of the Reddit logo. Though they experimented with different site names and fonts, Snoo was always a constant. When they decided to instead name the site Reddit, they kept their alien name, S’New though they did opt to re-spell it as Snoo. When Reddit founders were brainstorming names for their future website, they considered calling the site “What’s New.” During this time they named their alien mascot S’New, a contraction that played off of the site name. The sketch became the basis for their logo design and an iconic internet figure. According to Reddit legend, the first Snoo design was created by Alexis Ohanian, co-founder of Reddi,t when he doodled the smiling alien during a marketing class in college. Snoo has been Reddit’s mascot since the original design in 2005. You can find the happy alien on the homepage of Reddit, in error messages, in customized staff avatars, in user avatars, and in subreddits just to name a few places. Custom Snoos for Subreddits and Individuals.
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